Many indigenous tribes struggle to survive. The environment may provide many complications from weather to the dangerous animals that pose as a mortal threat. The main priority of many tribes to "stay above water" is money. It is very difficult for landlocked poor tribes to import food and supplies. Considering the Nuer are landlocked and set away from water routes, it is difficult to ship supplies in and out, as well as money making opportunities. Out of the very few opportunities here are a few.
The Nuer economy is based on a combination of, in order of importance, cattle herding, horticulture, fishing, and collecting wild foods. Cattle are the Nuer's most cherished possession, an essential food supply as well as the most important social asset. Cattle play an important role in rituals. Nuer institutions, customs, and social behavior are directly related to cattle. Although the economy is based on a combination of cattle herding, horticulture, and fishing, pastoral pursuits take precedence because cattle not only provide daily nutrition but have a general social value in all other aspects of life.
Traditionally, when there was shortage of food and nowhere to barter, people relied on collecting wild foods and fishing. Recently, the Nuer have engaged in trading as a source of subsistence. Wild foods are abundant during certain times of the year throughout Nuerland. Recent famines, displacement, and loss of assets because of the war have forced the Nuer to make gathering wild foods, trading, and fishing important components of their economy. Besides grain and dried fish, the Nuer do not have nonperishable food items that can be stored for extended periods. The goal of economic activity is to satisfy immediate dietary needs rather than to accumulate wealth. When a household can harvest surplus grain, it converts the proceeds into cattle.
Barter existed in Nuerland before there were markets, and a person who produced surplus food could exchange it for livestock. When the Nuer were introduced to items such as sugar, salt, clothes, medicine, and soap, it was difficult to acquire them since there was no paid labor and no other type of cash economy. The easiest way to buy those goods was to sell livestock in the city, but selling cattle was considered shameful. It was not until the British colonial government imposed a poll tax and insisted that it be paid in cash that the Nuer sold livestock. When Arab traders began to venture into Nuerland to sell a few of those items and later opened shops, grain became available. A few Nuer got involved in trading by selling old oxen in the city and then buying trade items and sometimes returning to the city to purchase more cows. Trading became another means to increase one's herd. However, in the 1970s, when the first civil war ended and reconstruction began, the Nuer found opportunities for paid labor in urban construction projects. Much of the money they made was used to buy basic supplies and cows.
Historically, trading was not an important aspect of Nuer economic activity until the middle of the twentieth century, when Arab traders went from village to village selling salt, cloth, beads, and medicine. Those items were purchased with small livestock or chickens, and when cash became available, women brewed beer to buy those items. When northern traders realized that the South, including Nuerland, was a good area for business, there was an influx of Arab goods and the markets grew.